Clients & Productivity

Why Manual Conversion Rules

by Viktor Solovey

The Problem

So you’ve got this killer web design, and now you’re looking to have it converted to HTML. You’ve done some research and you’re considering downloading some helpful plug-ins for your Photoshop program, or maybe paying 70 bucks or so to use some conversion software. It seems quick. It seems easy.

It’s a trap.

You will never get good code from these tools. In fact, you’ll be lucky if you get a webpage that functions even partially. There are some things that no automated conversion process can manage. If you choose to use a plug-in or piece of conversion software to take your design from document to code, you’re going to run into multiple roadblocks.

SEO

Did you know that your site’s code should be optimized for search engines? It’s vital to driving web traffic your way, and since SEO best practices are ever-changing, a human brain is necessary to pull this one off.

W3C

Even if you luck out and your website seems operational, the code is guaranteed to be full of small grammar issues. A W3C validation check will pick up on these and you’ll be denied that coveted certification of quality. An unvalidated website is like an ibuprofen bottle with no quality seal. People won’t trust it.

Alterations

Say goodbye to any kind of malleability when you get your code from a piece of software. If there are any changes you want to make down the line, you’re stuck redesigning from the ground up and converting the whole thing over again.

The same goes for any problems that occur in your code. Conversion software is a one and done sort of deal. There’s no way for it to go back in and isolate a problem, much less fix one. And asking a real programmer to dive into automatically-generated code for a bug-fixing expedition won’t exactly earn you (or your wallet) a lifelong friendship.

The Solution

These issues are time consuming to deal with, and they’re expensive. You’ll end up paying through the nose to have your nightmare code fixed, and you’ll waste hours and hours of your valuable time. Manual conversion from a trusted group of professionals is the surefire way to avoid all the major potholes mentioned above. Hiring a real human to convert your web design to HTML will cost you some money upfront, but you can rest assured that you’re getting back impeccable code. Not only that, but it frees up your day so you can spend your time doing what you do best: designing.

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